“Yamagata Autumn Drive Mystery-Solving Stamp Rally”
September 12 (Fri) – November 30 (Sun)
Travel around various exciting spots in the Murayama, Mogami, and Okitama areas of Yamagata! At each location, scan the QR codes using your smartphone to collect digital stamps.
The more stamps you collect, the better your chances to win amazing prizes—such as accommodation vouchers, meal coupons, and local specialty products from each region!
Plus, each stamp gives you one character. Collect all 34 characters to reveal a hidden mystery phrase. Solve the mystery correctly, and you’ll be entered into a special lottery for a chance to win a luxury hotel stay as part of the “Mystery-Solving Prize”!
Enjoy the beauty of autumn in Yamagata while collecting stamps and uncovering mysteries—don’t miss this fun and rewarding adventure!
Event Period
From Friday, September 12, 2025 to Sunday, November 30, 2025
(Reiwa 7 /令和7)
Prize Categories
🕵️ Mystery-Solving Prize
Accommodation Voucher (worth ¥20,000)
- Collect 27 or more stamps across all areas
- Successfully solve the final mystery
🅰️ Prize A
Accommodation Voucher (worth ¥10,000)
- Collect at least 1 stamp from each area
- 10 or more stamps total
🅱️ Prize B
Meal Voucher (worth ¥5,000)
- Collect at least 1 stamp from each area
- 6 or more stamps total
🅲️ Prize C
Local Specialty Product (worth ¥2,000)
- Collect at least 1 stamp from each area
- 3 or more stamps total
🚗 NEXCO Prize (New)
Specialty product set (worth ¥2,000)
- Includes popular items from expressway service areas
- Collect 5 or more stamps, including one from Sagae Service Area, across all regions
📍 Participating Locations (Stamp Spots)
(Includes roadside stations and tourist facilities in all municipalities of each area)
🏞️ Okitama Area
- Uesugi Castle Historical Museum & Gift Shop (Uesugi Jōshi-en)
- Michi-no-Eki Kawano Minato Nagai (Roadside Station)
- icho cafe
- Yoneori Kanko Center (Tourist Center)
- Kawanishi Mori no Marche (Forest Market)
- Michi-no-Eki Shiroi Mori Oguni (Roadside Station)
- Dream Farm Direct Sales Store (Doriimu Nōen)
- Michi-no-Eki Iide (Roadside Station)
🌸 Murayama Area
- Gutto Yamagata (Tourism & Local Products Center)
- Kaminoyama Onsen Tourist Information Center
- Michi-no-Eki Tendo Onsen (Roadside Station)
- Michi-no-Eki Obanazawa Hanagasa-no-Sato Nemaru
- Michi-no-Eki Sagae Cherryland
- Yotteke Popora (Farmers’ Market)
- Michi-no-Eki Murayama
- Sanchoku Yamanobe Onsen City (Farmers’ Market)
- Himawari Onsen Yu・Ra・Ra
- Michi-no-Eki Nishikawa
- Agri-Land Hina Direct Sales Center
- Oishida Onsen Attamari Land Fukahori
- Michi-no-Eki Oe
- Michi-no-Eki Asahimachi
- Ginzan Onsen
- Yamadera (Risshakuji Temple)
- Zao Onsen Yunohana Chaya Shinzaemon-no-Yu
- Sagae Service Area (New spot)
🍁 Mogami Area
- Sanchoku Mayu no Sato (Farmers’ Market)
- Maruko-no-Kura Community Center
- Yana Chaya Mogami (River Fish Café)
- Funagata Wakaayu Onsen
- Mamurogawa Onsen Bairien
- Caldera Onsenkan (Hot Spring Facility)
- Sake no Ko-kan (Salmon Education Facility)
- Mogamikyo Basho Line Sightseeing Boat
📄 For more detailed information, please refer to the official flyer.
📞 Contact Information
JAF General Information Service Center
Hours: 9:00 AM – 5:30 PM (JST)
Navi Dial: 0570-00-2811
Please note: Call charges apply.
- Landline: ¥9.35 per 3 minutes
- Mobile: ¥11 per 20 seconds
