Starting August 8 (Fri), Yonezawa City will launch its exclusive Emergency Tourism Support Campaign by issuing “Jalan Regional Coupons”!
Since mid-June, some services of the Yamagata Shinkansen Tsubasa were suspended, but from Friday, August 1, regular services will mostly return to normal.
To coincide with this, Yonezawa City—the southern gateway to Yamagata Prefecture—is offering a special lodging campaign to encourage more people to rediscover the charm of Yonezawa!
Yonezawa is a treasure trove of seasonal attractions: the historic castle town of the Uesugi clan, atmospheric hot spring resorts, and, of course, world-famous Yonezawa beef. To make your visit more affordable, electronic lodging coupons usable on the popular travel site Jalan will be distributed!
■ Coupon Details
- Eligible Facilities: Lodging accommodations within Yonezawa City (booked through Jalan)
- Discount: ¥2,000 off bookings of ¥10,000 or more (tax included)
- Period: August 8 (Fri) – October 30 (Thu), 2025
- Limited to the first 600 bookings—available while supplies last
Take this opportunity to visit beautiful and charming Yonezawa—where natural beauty, relaxing hot springs, and warm hospitality await!
■ Book your stay at participating facilities through Jalan.net
■ For more information about Yonezawa tourism, visit Yonezawa Tourism Navi
Featured Events & Experiences:
- Sept. 6 (Sat): 43rd Yonezawa Beef Festival – Enjoy premium Yonezawa beef sukiyaki with no need to bring anything!
- “Nagomi-tei” at Uesugi Hakushaku-tei: Try on traditional Yonezawa-ori kimono and enjoy delicious gelato!
- Oct. 11 (Sat): Yonezawa Sengoku Fireworks Festival – An emotional and powerful experience that moved many last year!
■ For Inquiries:
Yonezawa City Tourism Planning Division, Department of Industry
TEL: 0238-22-5111
