The Annual Yonezawa Beef Festival Returns on Saturday, September 6!
The much-loved Yonezawa Beef Festival will be held once again along the scenic Matsukawa River on Saturday, September 6, 2025!
This large-scale event brings together around 900 people to enjoy top-grade Yonezawa beef, one of Japan’s most renowned wagyu brands. As evening falls, participants gather around traditional charcoal grills (shichirin) set up inside rows of riverside tents. There, they savor tender, marbled slices of melt-in-your-mouth beef in a lively and festive atmosphere.
First held in 1980, the festival was created to celebrate and promote Yonezawa beef, the pride of the local “Yonezawa Taste ABCs,” and to encourage wider appreciation and enjoyment of this regional delicacy.
Don’t miss this unique opportunity to indulge in Japan’s finest wagyu!
Please note: Tickets must be purchased in advance.
See below for ticket information.
Event Details – 43rd Yonezawa Beef Festival
Date: Saturday, September 6, 2025
Reception: From 3:00 PM
Opening Ceremony: 4:00 PM
Closing: 6:00 PM
Location:
Matsukawa Riverside Area (East side of Yonezawa City Hospital)
Participation Fee (Advance Tickets Only):
- Sukiyaki Set for 4 people: ¥14,000 (tax included)
- Sukiyaki Set for 2 people: ¥7,000 (tax included)
Sukiyaki Set Includes:
- Top-grade Yonezawa Beef (800g for 4 people / 400g for 2 people)
Beef raised by local Yonezawa livestock farmers - Fresh vegetables: Napa cabbage, green onion, shirataki noodles, tofu, chrysanthemum greens (shungiku), enoki mushrooms, maitake mushrooms
- Egg, sukiyaki sauce, chopsticks, and bowls
Note: Contents may vary depending on vegetable harvest conditions.
Ticket Sales Information
- In-Person Sales:
Date: Saturday, August 2, 2025
Time: 10:00 AM – 1:00 PM
Location: 1st Floor Citizens’ Hall, Yonezawa City Hall - Online Purchase:
Starts at 10:00 AM on the same day (August 2)
(Website link will be announced separately)
Important Notes for Purchasing Tickets
- Tickets will be sold on a first-come, first-served basis, both in person at City Hall and online.
- On the day of the event, you must bring your ticket to receive your sukiyaki set and related items.
- No refunds will be given after purchase, under any circumstances.
Inquiries & Ticket Information
Yonezawa Beef Festival Committee Office
(Yonezawa City Agricultural Promotion Division)
Address: 5-2-25 Kaneike, Yonezawa City, Yamagata 992-8501, Japan
Phone: 022-5111 (Ext. 4301 or 4300)
