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  1. Tengendai Update 2024! 23rd ~ 25th February

  2. Takeakari x Snow x Wish 2024 with Uesugi Snow…

  3. Kuriko Tunnel – Icicle Trekking Tour ~L…

  4. The 47th Uesugi Snow Lantern Festival is comi…

  5. 39th Seibu Snow Festival Fireworks Display!

  6. Naderayama Kankan Watari Snow Trek 2024 is op…

  7. Yonezawa City Uesugi Museum Collection Exhibi…

  8. Okitama Kaminoyama Digital Stamp Rally –…

  9. Tengendai Kogen’s Frost Covered Trees Viewing…

  10. Sasano Kannon Junanadou Festival 2024!

  11. Volunteer Staff Recruitment for the 47th Uesu…

  12. Onogawa Onsen Ski Area Opens 23rd December (S…

Campaigns

Yamagata Warm & Cozy Winter Tour Campaign (1 Dec. 2023 – 31 Mar. 2024)

Winter blankets the whole of Yamagata in snow

And a unique experience distinct to Yamagata’s southern region of Okitama and Kaminoyama city, which face harsh, chilly winters, awaits you! 

Have a shot at a journey to Okitama and Kaminoyama so warm that it will thaw your very heart! Complete the survey on the LINE app to win all sorts of prizes too!

For more details, check out the campaign website.

Yonezawa Event Information

Uesugi Snow Lantern Festival

Held at the Uesugi shrine’s premises, the dreamy candle lights illuminate Yonezawa’s snowscape.

For more information, do check out the event website (Japanese).

Event dates: 10th February 2024 (Saturday) – 11th February 2024 (Sunday)

Venue: Uesugi Shrine grounds, Matsugasaki Park

Entry Fee: Free

Contact: Uesugi Snow Lantern Festival Committee

TEL: 0238-22-9607

Sasano Kannon Junanadou Festival

Also known as the New Year’s Eve festival, it was traditionally held on the 17th (jushichi-nichi) of the twelfth month of the lunar calendar. Stalls selling woodcrafts like otakapoppo, dragon zodiac figures, the deities Ebisu and Daikokuten, and many more, will be open for the day. Plus, you can participate in firewalking, which is believed to ward off diseases, at the Kannon temple premises.

Date: 17th January 2024 (Wednesday)
Venue: Sasano Kannon (Koutokuin)
Entry Fee: Free
Contact: Sasano Kannon (Koutokuin)

TEL: 0238-38-5517 (Japanese)


Onogawa Onsen Kamakura Village

Snow huts known as kamakura are built in the onsen town’s square! You can have a bowl of Yonezawa ramen in the snow!

Dates: Mid-January ~ Mid-March 2024

Contact: Onogawa Onsen Ryokan Association

TEL: 0238-32-2740

Kuriko Tunnel – Ice Troll Sightseeing and Trekking Tour (Booking required)

Kuriko Tunnel which connects the cities of Yonezawa and Fukushima on the expressway, transforms into a wonderland filled with naturally forming ice structures in the winter! Also known as ice trolls, these icicles sprout from the ground en masse when water freezes after dripping from the ceiling and they can grow over a meter upwards, forming a picturesque scenery that can only be seen during winter.

Dates: 24th February, 2nd March, 9th March 2024 (Saturdays)

Contact: Yonezawa Tourism & Convention Bureau

TEL: 0238-21-6226

Hinamatsuri Celebrations – Toko Sake Brewery

Hina dolls made in the Kyoho era of the Edo period will be put on display. These dolls were handed down from generation to generation in the Kojima family which runs the Toko Sake Brewery. Have a look while you tour the brewery!

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