1. About Yonezawa

  2. Tourism Spots

  3. History

  4. Yonezawa Cuisine

  5. Festivals

  6. Onsen

  7. 米織物

    Souvenirs & Crafts

  8. Activities

  9. Nature & Flowers

  10. Ski Resorts

  11. Hiking

  12. Upon arrival in Yonezawa

  1. Tourism Spots

  2. Famous and Historic Spots

  3. Museums

  4. Local Crafts and Specialties

  5. Activities

  6. Yonezawa Beef

  7. Hot Spring Inns

  8. Hotels and Accommodation

  9. Tourism Information Center

  10. Historical Figures

  1. Tourism Pamphlet Download

  2. Experience Yonezawa through video

  3. Yonezawa Photo Gallery

  1. Toko Sake Warehouse Golden Week Event from 3r…

  2. Yonezawa Uesugi Festival 2024 Flyer is out!

  3. Tickets for Reserved Seats at the Battle of K…

  4. Sakura Light-ups at Matsugasaki Park and Kita…

  5. The Sakura are Blooming at Uesugi Shrine!

  6. Yonezawa City Uesugi Museum Special Exhibit: …

  7. Japanese-style Café NAGOMI TEI is now open at…

  8. The Yonezawa 1-Day Bus Pass is On Sale!

  9. Yonezawa Sightseeing Passport for Uesugi Cult…

  10. Yonezawa Handicrafts Exhibit from 28th to 31s…

  11. Tengendai Update 2024! 23rd ~ 25th February

  12. Animated feature film sets in Yamagata, “My O…


Yamagata Warm & Cozy Winter Tour Campaign (1 Dec. 2023 – 31 Mar. 2024)

Winter blankets the whole of Yamagata in snow

And a unique experience distinct to Yamagata’s southern region of Okitama and Kaminoyama city, which face harsh, chilly winters, awaits you! 

Have a shot at a journey to Okitama and Kaminoyama so warm that it will thaw your very heart! Complete the survey on the LINE app to win all sorts of prizes too!

For more details, check out the campaign website.

Yonezawa Event Information

Uesugi Snow Lantern Festival

Held at the Uesugi shrine’s premises, the dreamy candle lights illuminate Yonezawa’s snowscape.

For more information, do check out the event website (Japanese).

Event dates: 10th February 2024 (Saturday) – 11th February 2024 (Sunday)

Venue: Uesugi Shrine grounds, Matsugasaki Park

Entry Fee: Free

Contact: Uesugi Snow Lantern Festival Committee

TEL: 0238-22-9607

Sasano Kannon Junanadou Festival

Also known as the New Year’s Eve festival, it was traditionally held on the 17th (jushichi-nichi) of the twelfth month of the lunar calendar. Stalls selling woodcrafts like otakapoppo, dragon zodiac figures, the deities Ebisu and Daikokuten, and many more, will be open for the day. Plus, you can participate in firewalking, which is believed to ward off diseases, at the Kannon temple premises.

Date: 17th January 2024 (Wednesday)
Venue: Sasano Kannon (Koutokuin)
Entry Fee: Free
Contact: Sasano Kannon (Koutokuin)

TEL: 0238-38-5517 (Japanese)

Onogawa Onsen Kamakura Village

Snow huts known as kamakura are built in the onsen town’s square! You can have a bowl of Yonezawa ramen in the snow!

Dates: Mid-January ~ Mid-March 2024

Contact: Onogawa Onsen Ryokan Association

TEL: 0238-32-2740

Kuriko Tunnel – Ice Troll Sightseeing and Trekking Tour (Booking required)

Kuriko Tunnel which connects the cities of Yonezawa and Fukushima on the expressway, transforms into a wonderland filled with naturally forming ice structures in the winter! Also known as ice trolls, these icicles sprout from the ground en masse when water freezes after dripping from the ceiling and they can grow over a meter upwards, forming a picturesque scenery that can only be seen during winter.

Dates: 24th February, 2nd March, 9th March 2024 (Saturdays)

Contact: Yonezawa Tourism & Convention Bureau

TEL: 0238-21-6226

Hinamatsuri Celebrations – Toko Sake Brewery

Hina dolls made in the Kyoho era of the Edo period will be put on display. These dolls were handed down from generation to generation in the Kojima family which runs the Toko Sake Brewery. Have a look while you tour the brewery!