1. About Yonezawa

  2. Tourism Spots

  3. History

  4. Yonezawa Cuisine

  5. Festivals

  6. Onsen

  7. 米織物

    Souvenirs & Crafts

  8. Activities

  9. Nature & Flowers

  10. Ski Resorts

  11. Hiking

  12. Upon arrival in Yonezawa

  1. Tourism Spots

  2. Famous and Historic Spots

  3. Museums

  4. Local Crafts and Specialties

  5. Activities

  6. Yonezawa Beef

  7. Hot Spring Inns

  8. Hotels and Accommodation

  9. Tourism Information Center

  10. Historical Figures

  1. Tourism Pamphlet Download

  2. Experience Yonezawa through video

  3. Yonezawa Photo Gallery

  1. Around Nishi-Azuma: “2024 Summer Mounta…

  2. “Special Exhibition: Experience the wor…

  3. Tengendai Kogen: Easy Alpine Plant Viewing Tr…

  4. “Shirabu Onsen ‘Yama no Yukemuri …

  5. The Tengendai Kogen eMTB Hill Climb Competiti…

  6. Information on Cherry Picking in Yonezawa Cit…

  7. The 44th Onogawa Hot Spring Firefly Festival.…

  8. “Yonezawa’s Blooming Safflowers.&…

  9. “My Oni Girl” Location Pilgrimage…

  10. “My Oni GIrl” Stamp Rally begins …

  11. Toko Sake Warehouse Golden Week Event from 3r…

  12. Yonezawa Uesugi Festival 2024 Flyer is out!


Yonezawa Summer Festival 2023

Yonezawa Summer Festival is here! Look forward to a summer chock full of activities and festivities starting from 1st July to 17th September!

Check out the event website here (Japanese)!

Flyer PDF


Yonezawa Summer Festival Committee (Yonezawa Tourism & Convention Bureau)

TEL: 0238-22-9607

Yonezawa Benibana Festival

Enjoy all the ways benibana (safflower) can be used! Learn all about the prefectural flower of Yamagata which is used to dye Yonezawa fabrics!

Event Period: 1st – 31st July 202

Venue: Yamakami region, various locations

Contact: Yonezawa Benibana Project Promotion Team

TEL: 0238-22-5111


Yonezawa Grand Fireworks Festival!

Enjoy the fireworks lighting up the night sky along with the music in this brand new event which will trailblaze a new summer tradition in Yonezawa!
Entry is also free!

Date: 29th July 2023 (Saturday)

Time: 7:00 pm ~ 8:30 pm


Ceremony – 7:00 pm
Fireworks Launch – 7:30 pm ~ 8:30 pm

* The event will be postponed to 30th July (Sunday) if the weather is severe.

Venue: Matsu River Riverside (Matsukawa Kasenshiki)

Parking: Yonezawa City Hall & nearby office buildings (Saxa, Inc., Fujikura Automotive Asia Ltd., Okitama Administrative Office, Yonezawa Heiya Tochi Kairyou Ku)

Contact: Yonezawa Summer Festival Committee (Yonezawa Grand Fireworks Festival Team)

TEL: 0238-22-9607

Check this page (Japanese) for more details.

2nd Yonezawa Meat Battalion (Nikunojin)

Meaty meat goodness for all! Take your pick from beef, pork, chicken, mutton, horse, and game meat!

Date: 26th August 2023 (Saturday)

Time: 11:00 am ~ 8:00 pm
* Please take note that stock can sell out before 8:00 pm.

Venue: Denkoku no Mori open area

Parking: Matsugasaki Festival Space

Contact: Yonezawa Chamber of Commerce and Industry Youth Section

TEL: 0238-21-5111


Minamihara Art Walk 2023 (Free Entry)

Enjoy a trip through Minamihara as you admire the artworks! The theme of the 3rd Minamihara Art Walk is “Symbiosis with Nature”. End your summer with a look at the beautiful expressions of creativity in this grassroots project!

Event Period: 9th September 2023 (Saturday) ~ 17th September 2023 (Sunday)

Time: 10:00 am ~ 5:00 pm (Ends at 4:00 pm on 17th September)

Venue: Minamihara region

Contact: Yonezawa Junior Chamber

TEL: 0238-29-0336


Onogawa Onsen Firefly Festival

Bamboo lights, firefly guides, and food trucks, right here in Onoagawa Onsen. Enjoy the sights of the fireflies in the night sky!

Date: 17th June 2023 (Saturday) ~ 17th July 2023 (Monday)

Venue: Onogawa Onsen area

For more details, check this website (Japanese) and this post.

Atago Fire Festival

This is a festival jointly held by Atago Shrine and Hayama Shrine in the southwestern region of Yonezawa. It begins with the minshu tosan (people’s hike), and the shintai (the repository in which the kami resides) is brought up the mountain in the evening.

Date: 1st August 2023 (Tuesday)

Venue: Atago Shrine, various locations

60th Yonezawa Cool Summer Evening Aquatic Fireworks Festival

Over 6,000 fireworks will be shot against the backdrop of Uesugi Shrine! You can expect food stalls as well as song and dance performances at the venue!

Date: 4th August 2023 (Friday)
* Under severe weather conditions, the event will be postponed to 7th August (Monday)

Time: 7:30 pm ~ 9:00 pm
Performances will be held from 6:00 pm ~ 7:10 pm.

Venue: Matsugasaki Park

Yonezawa Ekimae Bon Odori Dance Festival

Participants are dressed to the nines for this bon odori dance!

Date: 14th August 2023 (Monday)
Venue: Yonezawa Ekimae Multipurpose Square

Local Yonezawa Cooling Bon Odori Dance Festival

A bon odori dance festival organized by the Yonezawa Bon Odori Preservation Society with many Yonezawa residents who join in the festivities!

Date: 15th August 2023 (Tuesday) ~ 16th August 2023 (Wednesday)

Time: 7:00 pm ~ 9:00 pm

Venue: Nishijotenman Park